Recently, the Lishui Municipal Bureau of Commerce organized a special pre-fair training session for the 140th China Import and Export Fair (Canton Fair), aiming to help local foreign trade enterprises prepare for the international exhibition with a more professional mindset. Zhejiang Xiangguo Leisure Products Co., Ltd. selected foreign trade sales representatives to attend the full training program. The participants received systematic learning on core topics including carbon tariff policy response, intellectual property protection, foreign exchange trend analysis and exhibition participation guidelines, making thorough preparations for the upcoming Canton Fair.
This training featured practical content and strong relevance, closely focusing on the actual challenges faced by foreign trade enterprises at exhibitions. In the carbon tariff policy response module, instructors provided in-depth interpretation of the latest compliance requirements and declaration procedures of carbon border adjustment mechanisms such as the EU CBAM, helping enterprises sort out product carbon footprint accounting approaches in advance and reduce compliance risks in export trade. The intellectual property protection module, drawing on common infringement dispute cases at the Canton Fair, explained exhibit patent screening, brand trademark protection and rights defense strategies, reminding enterprises to build a solid IP defense line while showcasing new products. The foreign exchange trend analysis module examined current global exchange rate fluctuations and forecasted the movement of major settlement currencies, offering practical suggestions for enterprises to formulate reasonable foreign exchange settlement strategies and avoid exchange rate losses. The exhibition participation guidelines module systematically reviewed key details and common pitfalls throughout the entire exhibition process, from booth setup, client reception standards and sample management to contract clause review. Our representatives studied attentively, participated actively in interactions, and conducted in-depth exchanges with instructors and peer enterprises on the actual impact of carbon tariffs on product exports and IP risk control during exhibitions, combined with the industry characteristics of outdoor stoves and leisure products.
As the "barometer" and "wind vane" of China's foreign trade industry, the Canton Fair serves as a core platform gathering global buyers and an important window for enterprises to showcase brand strength and expand international channels. Zhejiang Xiangguo attaches great importance to every exhibition opportunity. Through continuous pre-fair training and team capability building, the company constantly improves the professional competence and practical skills of its foreign trade team. The participating representatives stated that this training effectively broadened their international business horizons and equipped them with more actionable exhibition methods, which they will fully apply to the upcoming exhibition work.
Moving forward, Zhejiang Xiangguo will take this training as an opportunity to further refine its exhibition plan, optimize exhibit layout and strengthen client engagement capabilities. The company strives to present a more professional image, higher-quality products and more efficient services at the 140th Canton Fair, connecting with high-quality global clients, deepening international cooperation, and continuously enhancing the brand's influence and competitiveness in the overseas outdoor leisure market.
